Book Trailer 101



Learn the 7 Steps to Creating a Book Trailer. Support materials: @BookTrailer101Go to Website



    22/07/2015 Duración: 13min
  • Making Viral Videos - Part 1

    22/07/2015 Duración: 14min
  • 10 - Step 6. Assemble Video

    21/05/2015 Duración: 11min
  • 09 - Step 5. Acquire Media

    20/05/2015 Duración: 16min

    In this episode we examine copyright, what media we can and can’t use in a book trailer as well as sources for media. View materials:

  • 08 Step 4. Write Script (Part 2)

    10/05/2015 Duración: 12min

    There are three formatting options when writing a book trailer script: timeline, storyboard and screenplay. Each has strengths, limitations and complexities.  View materials:

  • 07 Step 4. Write Script (Part 1)

    08/05/2015 Duración: 13min

    Once you have the log/tag lines worksheet done, it is time to write the script. It’s only a one minute script - how hard can that be?  View materials:

  • 05 Step 3. Select Approach (Part 1)

    05/05/2015 Duración: 18min

    One of the first design decisions when creating a book trailer is to select the approach.  View materials:

  • 06 Step 3. Select Approach (Part 2)

    05/05/2015 Duración: 13min

    One of the first design decisions when creating a book trailer is to select the approach.  View materials:

  • 04 Step 2. Create Building Blocks

    01/05/2015 Duración: 16min

    How to create the building blocks of your book trailer. View materials:

  • 02 What is a Book Trailer?

    30/04/2015 Duración: 17min

    Before you can create a book trailer, you need to understand what a book trailer is. Just as a movie trailer is a video commercial for a movie, a book trailer is a video commercial for a book. While the idea is the same, the characteristics of a book trailer differ from those of a movie trailer in many ways: history, viewing, raw material, length and cost, viewing on the web and goals. Let’s explore book trailers by comparing them to movie trailers. To see the videos discussed in the podcast visit

  • 03 Step 1. Identify Audience

    30/04/2015 Duración: 07min

    Step 1 is to identify the audience, reader expectation, genre and goal of the book trailer. This is the first step to putting on your marketing hat and thinking about how you are going to pitch the book, and to whom.  View materials:

  • 01 Introduction to Book Trailer 101

    28/04/2015 Duración: 04min

    Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Support materials: